To reflect the diversity of Hape’s retail strategies, two distinct store concepts were developed. The Hape Concept Store evokes a whimsical, storybook experience centered around the iconic Hape train, featuring signature brand furniture and a magical castle theme. Immersive hotspots highlight product novelties, bestsellers, and brand icons, while the Green Planet Explorer zone brings sustainability to life with oversized character installations and forest-themed graphics—offering families an interactive and memorable photo moment.

In contrast, the boutique store embraces a warm, natural aesthetic. Wooden gondolas shaped like miniature houses, soft lighting, and curated product arrangements create an inviting space where customers can discover the perfect gift in a calm, nurturing environment. High-quality materials and precise craftsmanship were essential in bringing both concepts to life, staying true to the essence of each vision.